USB not connected

I can connect my max 3 with Bluetooth but not with the usb port. Any thoughts? I’m trying to download firmware on my MacBook Air.

These two links will help you
https://neje99.com/faq/how-to-install-serial-driver-on-macos.html
https://neje99.com/software/neje-control-software-for-ios-macos.html

In additional to Jim’s answer, I recommend also to take a look at this guide
It works for my MacBook Pro late 2013
If your MacBook Air works with Ventura, I guess it will need additional action for installing the serial driver.
Anyway, I hope you solve it.